Here we’ll be discussing few important points in order to improve Email Open Rates.
1. Always use a clean list of targeted opt-in recipients.
2. Send from a Real Person that recipients can reply to.
3. Use an appealing Subject Line.
4. Use an attention grabbing preheader.
5. Display early CALL-TO-ACTION.
6. Optimize your email to make it mobile friendly.
7. Don't forget to personalize.
8. Give recipients control over opting in or out, frequency of emails and content they receive.
9. Test, Monitor & Analyze.